Facebook blocks Road 96 ad “for being political”

Originally published on GamesIndustry.biz by Jeffrey Rousseau

Questions arise as to which game advertisements comply with platform’s ad policies

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Facebook has blocked adverts for adventure game Road ’96, claiming that the content shown does not comply with the platform’s policy for social, electoral, or political messaging.

Speaking with Axios, Road 96 developer Yoan Fanise said that initially that he thought the decision was a joke.

Fanise said the ad in question did contain language that could be considered political, such as reaching the border and escaping a troubled country. This messaging echoes some of the narrative themes central to the game.

He further explained that Road

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