Following what they did with “Black Widow” three weeks ago, Disney has now once again announced the full numbers for the launch of its “Jungle Cruise” film at the box-office.
The Dwayne Johnson and Emily Blunt-led starrer had been tracking to open in the $25-30 million range domestically but ended up exceeding those expectations with $34.2 million.
Overseas, where numerous countries are seeing coronavirus cases surge, it earned a tepid $27.6 million from 47 markets. Finally, on Disney+ Premier Access worldwide, it earned a further $30 million – giving the movie a so-so $91.8 million start.
The film cost at least $200 million to make before marketing and promotion and so is likely to struggle to reach profit – especially with the Delta variant continuing to take hold in many global markets. In addition, all tentpoles this year have seen large dropoffs in subsequent weeks.
While Scarlett Johansson is engaged in a lawsuit over the Premier Access release of “Black Widow,” you won’t be seeing Dwayne Johnson doing so with the actor publicly endorsing a hybrid release saying it is the best way to provide consumer choice.
James Gunn’s “The Suicide Squad” opened a little early in five smaller overseas markets this week and was a hit, pulling in $7 million and beating ‘Cruise’ in the UK ($4.7M vs. $3.2M).