Tower Records has announced Rilakkuma x Tower Records Campaign 2021, an event set to run from August 4 to August 29. The retail music chain is joining paws with Rilakkuma and company for a campaign with the theme “Wow, what a surprise!” at Tower Records stores, their online shop, and Tower Records Cafe.
Merch collab line-up
Tower Records has collaborated with Rilakkuma every year since 2009. This year sees the arrival of brand new original merchandise, a CD, and themed cafe.
The merchandise will be available at 27 Tower Records stores, Tower Records Cafe Omotesando, and online. Enjoy adorable