Paramount’s 45-Day Window To Stay

Originally published on Dark Horizons by Garth Franklin

As part of their earnings call this week, ViacomCBS CEO Bob Bakish has made it clear – Paramount Pictures’ 45-day window plan for their new releases is their new ‘normal’.

Each distributor is trying different approaches to windowing on their films but Paramount’s is a little different from everyone else. Starting with “A Quiet Place Part II,” the studio is now releasing films via theatrical only first.

Then, 45 days later, premieres them directly on the Paramount+ service at no additional charge beyond the standard subscription fee. At the same time, the film is also available for rent as a PVOD title on the likes of iTunes, Amazon and Google.

ViacomCBS is determined to make Paramount+ a serious contender in the streaming wars and Bakish admits the rising COVID cases might still impact future film release strategies:

“The [COVID] situation is a bit fluid. As a general principle, we do like the 45-day fast follow theatrical to [Paramount+ strategy]. That is the overall direction we’d like to go over time. But we’ve got to look at each title in this pandemic and figure out what is the right strategy.”

Bakish also says the 45-day exclusive window is: “the sweet spot of the model. We only have one title we’ve done it with…[but] we like what we’re seeing.” They are making one exception though for the upcoming “Paw Patrol” film which will hit streaming day-and-date.

Paramount has “Jackass Forever,” “Top Gun: Maverick” and “Scream 5” scheduled over the next few months.

Source: Deadline

Continue reading article by clicking here...