Are Nintendo's shareholders right to be nervous?

Originally published on by Christopher Dring

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Back in November 2014, I was working on a video games magazine and our new owners were concerned.

Advertising had dropped significantly year-on-year, and management wanted to know what the hell was going on? We explained that actually ad sales were robust, and the reason for the weak comparison was because November 2013 saw the launch of two new consoles.

Our owners, who had never worked in games before, understood and asked when the next consoles were launching. I wish I had taken a picture of their faces when we responded “2020?”

I think of that story during

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