Optimizing for the first 24 hours: Conversion values and iOS 14.5+

Originally published on GamesIndustry.biz by Katie Madding

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Since Apple rolled out iOS 14.5 in April, we have published a number of articles to guide developers through these changes.

You can read our first article on the topic, introducing iOS 14.5 and its impact, on this page. The second article, focusing on hypercasual UA and ad monetization, can be found here. And finally, our third article, on best practices for games utilising subscription models, can be read on this page.

Attribution has undergone immense change with Apple’s iOS 14.5+ privacy updates, and the shakeup of the mobile gaming ecosystem continues, as marketers and developers adapt their strategies

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