Friday 20th August 2021
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In any creative industry you care to mention, there exists a dramatic power differential between the creative individuals or companies who actually make the industry’s products, and the businesses which provide the finance, licensing, distribution and market access muscle for those products.
In best-case scenarios — which are more commonplace than many people pessimistically assume — that power imbalance is leveraged in a collaborative relationship between the two sides, with the publisher using its financial and market clout to smooth the path for its creative partners’ success. When that happens, though, you don’t often