Omission of Activision from Call of Duty: Vanguard trailer was a “creative choice”

Originally published on GamesIndustry.biz by James Batchelor

Publisher explains why no logo or mention of Activision is present in the first footage of this year’s shooter

Share this article

Activision claims it was a “creative choice” to leave out any branding or reference to the publisher from the first trailer for Call of Duty: Vanguard.

The video announcing this year’s entry in the company’s flagship series debuted last week, but for the first time led with the messaging “Call of Duty presents,” followed by “a Sledgehammer Games production.”

Activision’s logo does not even appear at the end of the trailer — an omission that did not go unnoticed by various media

Continue reading article by clicking here...