Coming soon to Japan’s Family Mart convenience stores: A whole lot of digital signage

Originally published on Sora News by Krista Rogers

The Family Mart of the future plans to use plenty of electronic advertising to assault your senses.

With 16,600 store locations in Japan serving approximately 450 million customers per month, Family Mart is Japan’s second biggest convenience store chain after 7-Eleven. It’s hard to walk more than a few blocks in any major Japanese city without seeing its distinctive blue and green stripes, hearing its characteristic door chime, or smelling its recently upsized Famichiki fried chicken wafting out the door.

This month Family Mart announced a new digital media and advertising plan in which Family Mart branches around

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