Mobile firms Vungle and Liftoff to merge into new company

Originally published on by Danielle Partis

Both are subsidiaries of private equity fund Blackstone

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Adtech outfits Vungle and Liftoff are set to merge to form one bigger company.

Both firms are backed by Blackstone, and the transition is expected to take place by the end of September. The name of the new company has not been disclosed.

Liftoff, founded in 2012, is a mobile marketing and optimisation platform based in California. Vungle, founded in 2011, is a London-based firm offering advertising and monetisation solutions to app developers.

Looking at leadership, Vungle CEO Jeremy Bondy will act as president, while Liftoff CEO Mark Ellis will

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