How to make bundles work on Steam

Originally published on GamesIndustry.biz by Piotr Bajraszewski

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Selling games could be a creative process. At the core, we all — as publishers and developers — have the same goal. To make a great game first, and sell it for a fair price later.

After fulfilling the first task, the second one seems somewhat obvious. Because all good games sell, right? Yes. Well, at least in theory. The most exciting thing is of course Day 1, and there is much you have to do prior to launch to have the best possible Day 1.

However, we won’t focus on the release day here, but instead we

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