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Apple has made a series of concessions around payments in the on-going row with its developers.
The iPhone giant will now allow developers to promote alternative payment options for its apps to customers. This means that studios — of all sizes — can now send emails to its customers telling them they can pay for subscriptions or in-game items through their website at a reduced cost, circumventing the need to pay Apple its commission.
If a game developer wants to email its players, the user must opt-in to receive the information and have the ability to opt-out