Deep dive: How Shapez.io went from web game to $1 million Steam hit

Originally published on GamesIndustry.biz by Simon Carless

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[The GameDiscoverCo game discovery newsletter is written by ‘how people find your game’ expert and GameDiscoverCo founder Simon Carless, and is a regular look at how people discover and buy video games in the 2020s.]

As you probably know, we love transparent data sharing here at GameDiscoverCo. Which is why we were very excited when Shapez.io creator Tobias Springer approached us, offering to explain how his title’s success actually happened.

The title is described on its Steam page as “a game about building factories to automate the creation and processing of increasingly complex shapes across an infinitely expanding map.” As

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