Is Bandai Namco on the verge of cracking the West?

Originally published on by Christopher Dring

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It’s one of Japan’s biggest games companies, and responsible for globally recognised brands.

And yet Bandai Namco’s mission to become a major player in the Western world has been a mixed affair. From the moment it acquired Atari’s distribution business and began to establish itself a European presence, the company began signing games and doing some co-publishing deals on Western-developed titles. It’s actually 11 years this week since the company published Ninja Theory’s excellent Enslaved: Odyssey to the West.

In recent years things have accelerated. The firm set out a vision that stated 50% of its catalogue

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