Do Steam's pre-launch wishlists and post-launch sales line up meaningfully?

Originally published on by Simon Carless

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The GameDiscoverCo game discovery newsletter is written by ‘how people find your game’ expert and GameDiscoverCo founder Simon Carless, and is a regular look at how people discover and buy video games in the 2020s.

So, we’re back looking at our Steam survey data again. For those who missed it, we fielded an anonymous survey in August that got more than 75 responses from Steam devs/publishers, all for newer games that launched in 2019, 2020, or 2021.

Our first results from this data examined ‘long tail’ revenue for your Steam game, with some very useful top-line estimates. And our next

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