Creating game videos: best practices and pitfalls to avoid

Originally published on GamesIndustry.biz by Natalia Shuhman

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Alconost is a localization company, but we also create videos for games.

We’ve been creating game videos since 2013, and in that time we’ve amassed considerable production experience that I think you’ll find useful. In this demo reel you can see what our experience is based on.

Videos vary considerably. But to produce any video, be it a trailer for a marketplace or a teaser for an advertising campaign, we use the same video production workflow for each project. You can easily follow the same process when creating a video on your own.

Our standard production pipeline is as

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