How to update your game without impacting player experience (or revenue)

Originally published on by Sponsored Article

Wednesday 13th October 2021

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How much is a minute worth? What about thirty? When it comes to free-to-play titles that rely on micro-transactions and other in-game revenue streams to stay afloat, taking a game offline even briefly can result in a huge amount of lost revenue.

There’s a reason that studios have mitigation strategies in place for unexpected crashes: because downtime is a last resort.

Regular game updates are crucial in a competitive market

But those same studios — especially those operating games as a service — rely on frequently updating live games to improve gameplay and make sure they

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