IronSource acquires Tapjoy for roughly $400m

Originally published on GamesIndustry.biz by Jeffrey Rousseau

App business platform says it plans to continue expanding, will keep looking for acquisition targets

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App platform IronSource announced today that it has acquired mobile ad and app monetization company Tapjoy for roughly $400 million.

With the acquisition, Tapjoy’s technology will be integrated into IronSource platform.

“IronSource has a long history of successful inorganic growth,” said CEO and co-founder of IronSource Tomer Bar Zeev.

“We plan to continue being acquisitive in the market to build out the only comprehensive, customer-centric business platform in the App Economy.”

The transaction is expected to close by the end of March 2022.

IronSource has made a number

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