Machida City Museum Hosts Looking at Prints: Techniques, Expressions and Histories Exhibition

Originally published on Moshi Moshi Nippon by MOSHI MOSHI NIPPON STAFF

To celebrate the brand’s 100th anniversary, Gucci will be hosting the ‘Gucci Garden Archetypes’ exhibition in Tennozu, Tokyo, between September 23 and October 31. The exhibition reflects the vision, aesthetics, and inclusive philosophies of creative director Alessandro Michele, as shown through advertising campaigns throughout his years in the position.

  

An Archetype refers to something that many things have been based on, and Gucci’s advertisement campaigns are exactly that – the Archetype to Gucci’s world.

The exhibition features astronauts, aliens, horses, angels, and more motifs that were featured in venues throughout the world, from Tokyo to Los Angeles, and

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