Measuring ad performance in a privacy first world

Originally published on GamesIndustry.biz by Sponsored Article

Tuesday 19th October 2021

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As the world becomes more privacy-conscious, there may be changes in a gaming marketers ability to measure campaign performance. By anticipating these changes, and adapting quickly to them, you will be able to continue making the appropriate marketing decisions.

These changes tell a larger story — people are concerned about privacy. In a 2019 survey, 84% of consumers care about privacy and want greater control over how their data is being used.

Rory Donegan, Facebook Gaming

By giving people control over how their data is used, the ecosystem of ads and measurement has evolved. For example,

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