Tuesday 19th October 2021
Share this article
As the world becomes more privacy-conscious, there may be changes in a gaming marketers ability to measure campaign performance. By anticipating these changes, and adapting quickly to them, you will be able to continue making the appropriate marketing decisions.
These changes tell a larger story — people are concerned about privacy. In a 2019 survey, 84% of consumers care about privacy and want greater control over how their data is being used.
By giving people control over how their data is used, the ecosystem of ads and measurement has evolved. For example,