Facebook reportedly rebranding around metaverse

Originally published on GamesIndustry.biz by Brendan Sinclair

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Facebook is planning a corporate rebranding, according a report from The Verge.

Citing “a source with direct knowledge of the matter,” the site is reporting that the company behind the social network is planning to change its name to encompass its aspirations for building a metaverse.

Facebook is holding its annual Connect conference on October 28, but The Verge says the rebranding could be announced sooner. The story also suggests the name of the Facebook site and app would stay the same, similar to how Google in 2015 reorganized the business under the name Alphabet.

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