Tax breaks and talent are attracting AAA back to Britain, say trade bodies

Originally published on by James Batchelor

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UK games industry trade bodies are optimistic about more AAA games firms setting up studios in Britain, following investment in and around London by Square Enix and Activision.

Yesterday, Square Enix announced the opening of a new London studio dedicated to its free-to-play mobile games, starting with Tomb Raider Reloaded and an untitled Avatar: The Last Airbender game.

Last week, Activision Blizzard opened a new Sledgehammer Games studio in Guildford. This team will work alongside others in the US, Canada and Australia to create live content for the upcoming Call of Duty: Vanguard.

These openings also follow Electronic Arts investing heavily

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