IronSource acquires marketing platform Bidalgo

Originally published on GamesIndustry.biz by Danielle Partis

Deal aims to “deepen” company’s market presence, expanding into social and ecommerce apps

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Mobile outfit IronSource has acquired marketing firm Bidalgo for an undisclosed sum.

The acquisition is designed to “deepen” IronSource’s market presence, as Bidalgo’s customer base expands beyond games and into social, dating and ecommerce apps.

“When we founded Bidalgo more than ten years ago, we had a simple goal in mind: we wanted to build the best platform for marketers to optimize their investment towards exceptional business results,” said Bidalgo co-founder and CEO Peli Beeri.

“By combining Bidalgo’s technology with the ironSource platform, we’ll be able to create

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