Admix raises $25m in Series B funding round

Originally published on GamesIndustry.biz by Jeffrey Rousseau

London-based advertising and monetization company to use investment to expand business into more regions

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Games monetization company Admix announced that yesterday it raised $25 million in a Series B funding round.

The advertiser said that the investment will be used to expand its operations into the Americas and APAC.

Additionally, Admix aims to develop metaverse monetization tools.

The funding round saw participation from Elefund, Force Over Mass, DIP Capital, Notion Capital, Speedinvest, Rocket Capital, Colopl Next, and Sure Valley Ventures.

Additional investments came from Sidedoor Ventures, Kuvi Capital, and angel investors.

“We see the internet entering a new stage: Web 3.0 or the metaverse,

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