Zynga hires a VP of blockchain gaming

Originally published on GamesIndustry.biz by Brendan Sinclair

Matt Wolf responsible for integrating NFTs into company’s existing games and overseeing creation of new titles “with NFTs as part of the core gameplay loop”

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Zynga today announced that it is embracing NFTs with the hiring of Matt Wolf as its vice president of blockchain gaming.

“Wolf will focus on the opportunity to integrate non-fungible tokens (NFTs) and blockchain technology into Zynga’s existing portfolio and owned IP, as well as to develop games from inception that are built with NFTs as part of the core gameplay loop,” the company said.

Zynga said Wolf will help target a new market and “legitimize

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