SHIBUYA109 Taken Over by Sanrio’s Popular Character Kuromi

Originally published on Moshi Moshi Nippon by MOSHI MOSHI NIPPON STAFF

The Kinokuni Wakayama Culture Festival 2021 in Shibuya, produced by Channel 47 and sponsored by the Agency for Cultural Affairs, was held at Shibuya CAST on October 3, 2021. 

The event was held to spread the word about the Kinokuni Wakayama Culture Festival 2021, the largest cultural festival in Japan, being held in Wakayama City from October 31 to November 21. Channel 47, the producer of the event in Tokyo, is a company using the power of pop culture and entertainment to share local Japanese culture with the world. 

Shibuya CAST, located between the popular neighborhoods of Shibuya and

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