Xbox Studios' Cox on ethical monetization: “Design to reduce regret”

Originally published on GamesIndustry.biz by Brendan Sinclair

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Xbox Studios director of live operations Crystin Cox shared some advice for developers on how to deal with monetizing their games in an ethical manner in a recent episode of Google for Games’ Game Dev Dialogs podcast.

Cox, who was previously a lead game designer and head of commerce on Guild Wars 2 and a former game director for Nexon’s MapleStory, said developers would be best served by treating all their players with the same care they treat the children who play their games.

“Within any age group, there’s vulnerable groups and vulnerable for a variety of reasons, but still

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