Pastry Chef Pierre Herme to Release 2022 White Day Sweets With Classic Packaging

Originally published on Moshi Moshi Nippon by MOSHI MOSHI NIPPON STAFF

This year’s Valentine’s Day has ended, and White Day is coming soon (March 14th)! Have you heard of “White Day” before?

White Day is a day when a man who has received gifts on Valentine’s Day, pays back the girl he received the present from by giving white chocolate or some snacks to show his feeling of thankfulness. White Day was first celebrated in 1978 in Japan. It was started by the National Confectionery Industry Association as an “answer day” to Valentine’s Day, Now however, this custom has spread to some East Asian countries such as China, Taiwan and Korea.

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