Deep dive: Inside Strange Horticulture's delightful Steam success

Originally published on by Simon Carless

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The GameDiscoverCo game discovery newsletter is written by ‘how people find your game’ expert and GameDiscoverCo founder Simon Carless, and is a regular look at how people discover and buy video games in the 2020s.

We’ve recently been talking to Erik Schreuder, CEO of indie publisher Iceberg Interactive, and we’re delighted to share insights and outcomes from the late January 2022 release of the Bad Viking-developed ‘occult puzzle game’ Strange Horticulture on Steam/PC, which has racked up almost 1,700 Overwhelmingly Positive Steam reviews since then.

The game was sitting at around 20,000 Steam wishlists at launch. But what’s been really

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