Share this article
Let me set the scene.
The premium new games market has had a difficult few years.
Last year across Europe, new game releases (so titles actually launched in 2021) accounted for less than 30% of all games sold.
There are numerous drivers around this. First, it’s been a relatively quiet couple of years for new titles, partially because of COVID-related delays.
Then there’s the continued lack of PS5 and Xbox Series X stock, which has at least delayed buying intentions from some players.
“The age of engagement is increasingly at odds with the business of selling new $70 games”