Facebook changes name to Meta

Originally published on GamesIndustry.biz by Brendan Sinclair

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Facebook is now Meta.

At the company’s annual Connect conference today, CEO Mark Zuckerberg announced the new name and explained the reasoning behind the switch.

“Right now, our brand is so tightly linked to one product that it can’t possibly represent everything that we’re doing today, let alone in the future,” Zuckerberg said in a “Founder’s Letter” for Meta.

“Over time, I hope that we are seen as a metaverse company, and I want to anchor our work and identity on what we’re building toward.”

In the near term, that means the company will continue to work on virtual reality with its

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