How GIANTS Software embraced self-publishing for the record-breaking launch of Farming Simulator 22

Originally published on GamesIndustry.biz by Sponsored Article

Thursday 16th December 2021

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An ambitious newcomer, coming to grips with the realities of running their own operation and learning as they go. The cinematic for GIANTS Software’s latest entry in the Farming Simulator series depicts the journey of a new farmer, but could easily tell the story of its creators taking on self-publishing during a global pandemic. While this approach would reap record-breaking benefits for the release of Farming Simulator 22 in November, GIANTS Software’s road to self-publishing began in 2016, when it started building up its internal departments.

“Our main goal was having, centralised within

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