How the metaverse will change the ways artists connect with fans around the world

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Monday 13th December 2021

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What would you do if you could fly at a concert? Or if a performer could grow to the size of a building and play with the crowd in real-time? How could a gig be transformed if every song had its own weather system, lights… and gravity? These are new questions for artists, creators and audiences alike to grapple with as we dig deeper into the discussion around virtual worlds.

To date, a key piece of the story — people — have so often been missing from virtual worlds and the technology that powers them. You’ll

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