Japanese convenience store’s new “phantom” cream doughnuts are sinfully good

Originally published on Sora News by Oona McGee

They’re marketed as doughnuts but they actually taste like something else.

Our Japanese-language reporter Go Hatori is aways in and out of convenience stores, picking up snacks and drinks before and after work and in between visits to his beloved Daiso.

This means he’s always on the ball when it comes to new releases, even those that aren’t widely advertised, and that’s why this week he was lucky enough to stumble across an elusive new product called the Cream Doughnut at his local 7-Eleven.

▼ The poster reads: “Meltyyy! Crispy! Cream Doughnuts baked in-store. Limited region. Limited time.”

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