Keywords acquires Waste Creative and Wicked Witch

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Keywords Studios has snapped up two companies – digital creative marketing agency Waste Creative and development studio Wicked Witch.

Waste Creative provides creative production services to a number of clients in the mobile gaming space, including Supercell, Nintendo and Riot Games.

Keywords will pay up to £9.8 million ($12.9 million) for the firm and its team of over 70 staff, comprising an initial consideration of £2.2 million ($2.9 million) and a further £7.6 million ($10 million) depending on performance over the next three years. Co-founders Visar Statovci and Mike Petricevic will also stay with the business.

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