Those stores really are everywhere.
To call the convenience store business in Japan “competitive” is an understatement. This battlefield is home to a wide range of chains dominated by the big three: 7-Eleven, Family Mart, and Lawson. Their rapid expansion is already being challenged by a lack of labor to man the thousands of stores currently operating, so it appears Lawson is now showing interest in the virtual landscape of the metaverse.
At Virtual Market Winter 2021, the convenience store will move onto a corner of Parareal Akihabara, a digital recreation of the otaku mecca, right down to