Miniclip at 20: “I think the console experience was an abject failure for us”

Originally published on by Danielle Partis

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It’s been a monumental couple of decades for UK-based browser-turned-mobile studio Miniclip. From the web-based portals of old to becoming a fully-fledged developer and publisher in its own right, the company has managed to evolve into one of the strongest contenders in an industry niche it never actually saw coming.

Now in its 20th year, Miniclip is stronger than ever; its portfolio of titles has expanded significantly, but is still driven by catalogue stalwarts including 8 Ball Pool, which celebrated its 10th anniversary this year. It has also grown in the way of acquisitions, snapping

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