The TabeMASU (edible mascot) line gains two Finnish celebrities!
The Moomins is an interesting cultural property because in some spots of the world it’s still relatively unknown, even after the relative success of 2019’s Moominvalley TV series. Many European countries, including its native Finland, are Moomin-obsessed, and Japan happens to be as well. Japan has provided animated adaptations of the titular squishy troll’s adventures since 1969, and the characters can be found everywhere from theme parks to video games.
But you don’t really need to recognize Moomintroll and his castmates to appreciate the soft, cute, and soothing aesthetic