Roblox 101: Adopt Me developer's tips on finding success

Originally published on GamesIndustry.biz by Marie Dealessandri

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Roblox has been a pillar of the games industry for 15 years.

For a long time, the platform was given the cold shoulder by the industry at large, considered a playground for children that paled in comparison to Minecraft.

But as the platform slowly became more and more successful, and a legitimate way for young developers to earn their stripes, several success stories emerged. One such success story is Adopt Me.

When we talked to the team behind the title in 2020, Adopt Me had reached an audience of 50 million monthly active users. No doubt it’s grown since, with the

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