The beverage company hopes the increases will help build the capital needed to increase production.
Whisky is on the rise as a popular drink throughout the world, and while that might mean that there are more people than ever to enjoy a glass with, it also means there’s more demand. Unfortunately, in Japan that means a whisky can completely sell out or disappear because the demand completely outstrips the supply. Or, in a different effect of insufficient demand, whisky makers increase their prices.
In fact, Japanese drink manufacturer Suntory has announced that starting next spring, they’ll be increasing