Suntory to increase the price of 31 whisky products by up to 28 percent next year

Originally published on Sora News by Dale Roll

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The beverage company hopes the increases will help build the capital needed to increase production. 

Whisky is on the rise as a popular drink throughout the world, and while that might mean that there are more people than ever to enjoy a glass with, it also means there’s more demand. Unfortunately, in Japan that means a whisky can completely sell out or disappear because the demand completely outstrips the supply. Or, in a different effect of insufficient demand, whisky makers increase their prices.

In fact, Japanese drink manufacturer Suntory has announced that starting next spring, they’ll be increasing

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