Suntory to increase the price of 31 whisky products by up to 28 percent next year

Originally published on Sora News by Dale Roll

The beverage company hopes the increases will help build the capital needed to increase production. 

Whisky is on the rise as a popular drink throughout the world, and while that might mean that there are more people than ever to enjoy a glass with, it also means there’s more demand. Unfortunately, in Japan that means a whisky can completely sell out or disappear because the demand completely outstrips the supply. Or, in a different effect of insufficient demand, whisky makers increase their prices.

In fact, Japanese drink manufacturer Suntory has announced that starting next spring, they’ll be increasing

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