Event sees viewership growth on YouTube, social media engagement increase, and more audience voting
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Today The Game Awards reported that viewership grew to 85 million live streams for its 2021 show, which represents an increase of 2% year-over-year compared to last year’s event.
The year-end broadcast was streamed to 30 digital networks globally. Twitch accounted for 3.35 million viewers across channels and co-streams.
On YouTube the show amassed more 1.75 million hours watched on its official stream, up 14% compared to 2020.
Although the exact numbers weren’t disclosed, The Game Awards said viewership in China reached double digit growth on services such