What does Zynga see in blockchain?

Originally published on GamesIndustry.biz by Brendan Sinclair

Share this article

Zynga this week formalized its interest in the NFT trend by hiring Matt Wolf to be its VP of blockchain gaming.

GamesIndustry.biz has been openly skeptical of the value blockchain brings and critical of the environmental cost the technology incurs, so in speaking with Zynga president Bernard Kim after the announcement, we try to determine exactly what the appeal is for the company and how much it has considered the numerous complications involved with it.

Zygna president Bernard Kim

“Blockchain is something we’ve been exploring, as well as the NFT space,” Kim explains when asked why Zynga is getting into blockchain

Continue reading article by clicking here...