What games companies need to know about the Age Appropriate Design Code

Originally published on GamesIndustry.biz by Elle Todd

Share this article

Back in 2017, the UK Government made a bold statement that it would make Britain the “safest place in the world to be online.”

Since then, we have seen various legislative proposals emerge, such as the huge Online Safety Bill which continues to be hotly debated, and some regulations dropped, such as age verification measures for access to online pornography, part of the Digital Economy Act 2017.

One initiative that has been finalised and is now in force is the Age Appropriate Design Code. While a rather innocuous sounding document, it is arguably anything but and has far reaching

Continue reading article by clicking here...