Your MoPub migration toolkit: 4 factors to consider when choosing your next mediation platform

Originally published on GamesIndustry.biz by Sponsored Article

Thursday 16th December 2021

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Mediation is critically important for growing an app business — it’s the most effective way for apps to maximize their monetization and ad revenue. But without linking the full cycle from monetization to user acquisition, apps and games aren’t able to effectively grow and scale.

Following the announcement that MoPub’s mediation platform will be deprecated on March 31, 2022, it’s important that developers take the time to consider the alternatives and identify the platform that will invest in innovative tools that provide more functionality to really grow their business.

Here are four things developers should

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